10September
Personal Loan & Business Loan operations Transformation for a Leading Indian Private Bank 0 Comments | By admin
Business problem:
The existing SFB had an intense competition from commercial banks and RRB/s. While the CoF increased, the bank had to increase asset base to reduce the overall CoF
The management gave an overall strategic direction to increase the NTB and bring in more unorganized micro-finance customers into mainstream banking
The mandate was to devise a complete blueprint for the bank’s transformation in product development, operations, sales, risk management, etc. and transform into full scale SFB
Solution Approach:
The overall approach has 2 distinct phases
Phase 1
Strengthen individual MSME / asset product program
Setup robust risk management policy and framework
Strengthen asset-liability operations
Strengthen human capital operations
Phase 2
Develop retail liabilities and assets strategy and offerings
Enhance branch effectiveness
Design the digital banking and alternative delivery channels strategy
Strengthen internal communications, marketing and branding strategy
Key Outcome and benefits:
Developed new product program notes for individual / MSME assets
Designed an integrated risk management framework
Redesigned the operations and process schema
Improved branch catchment
Clearly defined digital and alternate channel strategy
Devised a brands guidelines manual and marketing – media plan
